The Big Latch On has been running for 16 years, started by Women’s Health Action in 2005. This is a global event that started right here in New Zealand!

The Big Latch On aims to support parents in their communities on their feeding journeys, by creating safe and accepting spaces. It provides an opportunity for parents to connect with and meet new friends, and receive support and information from local services.

The Big Latch On takes place annually over three days during World Breastfeeding Week (1st – 7th August), and includes in person locations and virtual attendance with ‘Brelfies’. The event aims to protect, promote & support breastfeeding families.

Past Big Latch On Events


An image from the first Big Latch On in 2005. 654 women came together across the country to breastfeed simultaneously.